Happy 🦃 Day in advance! This month I published not one, but two articles: 1. My second and possibly final Spotify PR Spotlight, this time highlighting Midnite Blaster, along with my conclusions on Spotify playlist promotion overall. I'd love to hear what you think, so come at me in the comments! 2. My Promote on SoundCloud Beta Results. You can now promote on SoundCloud, through SoundCloud. Conclusion? Don't waste your money. This month I made another valiant effort to crack the Facebook Ads code. I set up a custom conversion using a Feature.fm smart link to track people who not only clicked on my ad, but clicked through to Spotify. While I'm able to get the cost per click down to a reasonable level, very few people actually click through to Spotify.
Right now I'm showing 3732 clicks to my smart link. Of those, only 329 clicked through to a service, less than 10%. Worse, only 44% of those clicked through to Spotify. The biggest obstacle, as I described in my post on Facebook ads, is the lack of targeting options for my genre. The gang at Indepreneur might argue that the #1 problem with my music business is that I'm not putting offers in front of my fans. They did a series of podcasts on preparing for Black Friday, which encouraged me to make a token effort. I have every intention of becoming an Indepreneur member, but I've been waiting for the Black Friday deal they teased on the podcast. It's already pretty cheap at $37 per month, so I don't know how much lower they can go. Keep an eye out here! Speaking of training programs, there are still a few $200 off slots available for Fans on Demand Formula ( my review) with code "PassivePromoSpecial" (no quotes). Finally, my Vocal Synthwave Retrowave playlist cracked 1K followers on Spotify. I'm using Soundsgood to synchronize the playlist across multiple services ( check it out). Since I get relatively little action on Apple Music, I signed up for a three-month trial to post my playlist there. I'm pretty sure I did everything right, but it doesn't show up in a search for "synthwave" or "vocal synthwave" — at least for me. Anyone know why that is? Until next month, let's hustle. 🕺 Brian. | 
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